new or nu finish?

We had a shoestring budget and a wide-open brief: prove the transformative power of Nu Finish to car enthusiasts. Our idea was to show up at a car show, where attendees were guaranteed experts, create a game to test them, and capture their reactions on camera for our final deliverables.

What we got was twofold: the word of mouth buzz and genuine brand love conversations of an experiential campaign, paired with the versatility of a digital campaign cut down to run on social. We stumped almost everyone (and tbh, shattered more than a few egos).