mellow moments

A collection of short, scrappy social videos created as part of our always-on programming for Four Roses Bourbon. My role was to oversee the teams through creative development and production. This was one of my first projects focused more on guiding other creatives, shaping ideas, and adding builds as needed.

Creative cred to Aisha Campbell CW, Emmett Moore AD, Justin Marimon Sr Motion Graphics, Joey McRobert ACD CW.

Below are some examples of static creative I directed in a strategic effort to bring awareness to the nuances of tasting notes in different blends of Four Roses Bourbon.

Tony Wong AD, Lex Rule CW, Joey McRobert ACD CW