the right agent
RE/MAX knows better than anyone that finding the right home happens when you have the right agent. For their 2022 broadcast campaign, we opted to depart from previous campaign styles, in order to explore real human stories and the emotion built into buying and selling a home. In All Together we tell the story of a loving family in search of a home that fits all of them. In Hustle, we show how being a RE/MAX agent takes hard work and lots of pride. And in Front Door, we highlight the overwhelming emotion people feel when they think, “this might be the one.”
We were really were excited to bring these stories to life at a time when home meant so much to everyone. This is work is special to me because although I’m always concepting, this is the most involved in script writing I’ve been so far in my career and I hope to continue that. (Thanks for letting me, Mike!)
On Muse by Clio
“All Together”
We also created a :60 and :30 of this story, which out performed all previous work for the brand. This was an especially beautiful team (from CK to Nomad and Sanctuary) to work with!
"Hustle"
"Front Door"
Case Study
We found that we had tapped into really relatable emotions, which translated to how the content performed. Of course, there is a case study to prove it.
We ran it back the next year…
Our challenge this year was to bring the agent’s character to the forefront without losing the authenticity and beauty we had established. To do that, we thought about the ways a RE/MAX agent would help the emotional journey of home buying and selling. I loved dreaming up these stories with Mike based on stories from friends-of-friends, reddit threads, and our imaginations.
It was also a very special opportunity to collaborate with almost all of the same minds as last year, all the way from first round script review to finishing.
Moving Home
Point of View