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the time I designed a splitboard for twix
I won a design competition for Twix as part of their Cookie Dough launch, “The Doughboard.” Olympian Maddie Mastro designed one half of a splitboard, the logo side, and my design became the other half.
I built a suite of patterns inspired by color samples from the cookie dough packaging and used them to create semi-abstract mountainscapes that played off Maddie’s wave design. I also added hand lettering to nod to the launch.
As part of the competition, my design was used in a giveaway of 100 boards to fans.
As someone who has pitched campaigns like this, I may have had an unfair advantage in predicting what the brand would look for, but hey, now I can go backcountry splitboarding.
More details here
One last thing, in case you’ve made it this far: a project that’s long since wrapped, yet I don’t have the heart to remove
Muscle & curve
muscle & curve
This project was my senior thesis as an Art Major & Years later, the statement I wrote still resonates with me:
As an athlete on a collegiate women's tennis team, I often wondered how my identity as a woman coexisted with my identity as an athlete. These photographs explore that question.
Female athletes navigate challenges in training that are uniquely tied to being women, yet are framed by the universal language of sport. Should I be benching more? How much cardio do I really need? Is it safe to run at night? Women athletes have the same capacity for strength training as men, regardless of race, religion, sexuality, or body type, and they are capable of far more than they are often taught to believe.
Most female athletes develop their muscle structure to enhance performance. They bench press to throw further and hit harder, not just to look a certain way. Many carry an elegance that is uniquely feminine, but an athlete's chosen femininity (or masculinity) or genetically prescribed curves are always secondary to her strength.
The subjects of these photographs are women who train as hard as their male teammates, with the same goal of reaching peak physical performance. Their bodies, individual and singular, are not for consumption by the male gaze and do not exist solely to be sexualized. While this work does not attempt to speak for all female athletes, these portraits aim to represent strength, poise, and dedication.
In the world:
Beard and Weil Galleries, Wheaton College, MA May 2015
“Who’s Afraid of Feminism?” A.I.R. Gallery, Brooklyn, NY. August, 2015.
NYPH Exhibition The Last Picture Show, Brooklyn, NY & Abroad